If you are planning a marketing or advertising campaign, to paint the success of your enterprise is sure to play an important role. After all, it's pretty much the first thing your customers * notice, your best colors will make - and sometimes only - chance to get a message across.
Marketing and advertising for most of the design using the color is determined by some obvious needs, need a specific brand, as well as to determine a certain product only to reflect the mood trying to communicate.
Company branding is pretty straightforward - specific logos and other equipment will need to set the color to join at least part of their design. It is a product that is often very difficult to come up with the "personality" of the message is to choose the color scheme.
Sometimes the decision is partly intuitive - most people that a very basic level, bright, color neutral grays or browns will express the mood of a different kind of saturated even understand. Experienced designers, of course, still to go, choose colors based on their effectiveness in the overall design and implementation. Here, the traditional color theory, balance guidelines often work to ensure that all parts work well together and the right kind of colors are used as a way to come into play.
But what if some colors are actually more right than others?
We are about not only an exploration of color, layout related to embark on its use, but, for mental and physical impact on an audience is likely to be.
A large, and sometimes controversial undertaking, and we first need to get a couple of things straight. Although people often talk about the psychology of color, in fact, most psychologists would find fault with the accuracy of the word. This is because different colors have universal significance is irreversible - it is quite the opposite in many ways: different cultures often associate the color with very different feelings and ideas .*
Feelings, associations and even physical effects that in their search for ever more precise targeting, advertisers can help - even the color and the underlying fabric of their social and historical meaning of course in a particular context does not produce specific responses .
And if it all seems a bit cheaper, at the very least the idea that color should not be activated completely disregarded may affect consumers. So let's take a look at what colors seem to tell us.
Red
Red, the most vibrant and powerful colors, seems like a good place to start. Especially the study showed that the first color is the hallmark of children, and that his childhood and his adult life continues to appeal to most people.
A purely symbolic level, the fire and blood, a union that is common to all cultures and is therefore very powerful color. Less specifically, to a color that energy, war, danger and seems to be associated with power, passion, desire and love is not mentioned.
So what does that mean to marketing?
Initially, some of these organizations is so deeply ingrained that use colors other than red to represent certain states are wise will not. Or blue and you're going to run into problems with the color of passion, such as violence, extreme emotions portrayed try.
What's more, it was shown that its brightness variation (tomato, pillar box), the red actually respiratory rate and blood pressure by raising provokes a physical response.
For this reason, 'sexy' ads erotically charged situations or use it as a statement (on the lips or fingernails) very fast heart rate really should set up - and unusually, the same as men and by women is regarded as of arousing.
Whether physical "red effect" simply as a result of their associations is the same color or somehow provokes such a response, or, if, indeed, this effect depends on a combination of the two that some important cases is not here. Important thing is red, like almost every other color, a measurable impact on the consumer is.
"Red" effect more
Significantly different force with any physical reactions that may provoke, red union, and therefore power, is an extremely effective. In our everyday lives all the little details that support this notion, consider: red mark on switch their 'on' state to indicate, 'G' string, that tells us a little red glow of electric equipment working on the plastic coating.
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Tuesday, April 19, 2011
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